The Ice Hotel And The Travelodge - 1871 Words

Introduction For a long time researchers are trying to find the perfect recipe for success, however it is very hard to predict the response of the market to a new product and its adaptation to the environment. The Ice Hotel and the Travelodge are two ventures established in the end of 20th century both in the travel and hospitality sector but each one with its own unique business strategy. In evaluation of their success the decisions made throughout the development of the above mentioned ventures can be categorized as effectual and causal, as explained by Sarasvathy (2010). G.Sanvikarja suggests that causational logic is more rational and based on prediction where as the effectual strategy is more creative and is control orientated. Each of these approaches implies different strategies and reasoning behind both individual decisions and responsiveness to the environment. Furthermore, most enterprises follow a set of common principles that are key for building a business strategy including definin g means, setting affordable loss, leveraging contingencies and forming partnerships (S. et. al, 2010). These four aspects are crucial for understanding how is a business created and what is its approach. However, it should be noted that most of the businesses are not strictly effectual or causal, rather a mixture of both with a tilt towards one. Every business is individual and should be treated like one. This paper will examine the business strategies behind the Ice Hotel and theShow MoreRelatedHotel and Marketing Mix Essay4642 Words   |  19 PagesReferences 1. Description of my organisation Travelodge is budget hotel brand that was launch on the UK in 1985 and currently operates more than 450 hotels in Ireland, Spain and the UK. The company is growing very fast and is planning to operate more than 70,000 rooms, approximately over 1000 hotels by 2020 and be the biggest hotels operator in London by the 2012 Olympics. Around eight million people stay with Travelodge every year, booking the rooms online at the company’s webpageRead MoreAnber Inn and Suites6446 Words   |  26 Pageswith Catherine Grace, Vice-President of Advertising. The impromptu meeting followed a day-long senior vice president conference with Joseph James, the company’s new president and chief executive officer. Mr. James, a seasoned hotel financial executive with 40 years of hotel management experience, was appointed the previous week following the sudden resignation of his predecessor. The charge given each of the company’s four senior vice-presidents was to prepare a one-hour presentation that describedRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pagesdecrease on the revenues side added to the pressure on cash. Additionally, the tour operators appeared to be the most exposed to the economic downturn because they were handicapped by a high level of ï ¬ xed assets and less able t o manage their airline and hotel capacities.2 In April 2003, TUI also set up TUI China for Chinese tourists visiting Germany. One year later, in April 2004, TUI opened its ï ¬ rst low-cost travel agency in Hamburg, Germany, with Touristik Express to sell low-cost holidays. There wereRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesFord’s managers now? Be the Manager How to Manage a Hotel Y ou have been called in to advise the owners of an exclusive new luxury hotel. For the venture to succeed, hotel employees must focus on providing customers with the highest-quality customer service possible. The challenge is to devise a way of organizing and controlling employees that will promote high-quality service, that will encourage employees to be committed to the hotel, and that will reduce the level of employee turnover